Publishing Paralysis

As you may or may not have noticed, I have not published anything…ANYTHING…in 2016.  It’s not for a lack of things to publish.  I currently have four works ready to go.  They are, in no particular order, ODD MAN OUT, RECIPROCAL EVIL, THE NEVER ENDING NIGHT, and finally, DEAD OR ALIVE.  Most are novella-length; RECIPROCAL EVIL is a bit over 50,000 words, while ODD MAN OUT clocks in at about 33,000.  I think that both DEAD OR ALIVE and THE NEVER ENDING NIGHT are around the same length:  approximately 27,000 words.

I have been writing.  I have a YA novel finished called THE SEVEN CITIES OF GOLD:  CIBOLA which is about 53,000 words.  I am about 68,000 words into an untitled end-of-the-world novel which was inspired by Hugh Howey’s WOOL.  I’m working on a longer vampire novel which would follow DEAD OR ALIVE and a horror story set in a fictional town called Addison Falls.  I’ve also been tinkering with a series that I started with my son a couple years ago, called THE NINE KEYS.  The first of that series is basically finished, and it is something around 68,000 to 70,000 words in length.  The second is about 20,000 words at this point and has a long way to go.  I also started a space opera novel but that’s stalled out at around 17,000 words at the moment.

Covers are done for three of the four ready-to-go works, editing and formatting are done for all four.  So what’s the holdup, you might ask (assuming that “you” are reading this and are interested in reading what I’m writing)?

I haven’t been selling much (okay, I really haven’t been selling anything!) and I need to do something different.  One option is to give up.  Or keep doing what I’ve been doing, which involves tossing up my writing, offering it for sale, and having no one actually find any of it.

The second option is to try to form a better foundation.  So far I have only published ebooks and only at Amazon.  So, my foundation is this blog/website, my Amazon author page, and my Facebook page.  I have, like, 64 followers on Facebook.  Not enough.  And depending on Facebook to get the word out is a crapshoot.  When I look at how many people view my posts on my Scott Dyson page there, often it’s like 7, or 13, or at best low 20’s.  So of those 64 people, only a small percentage even SEE my notifications when I publish.  Without paying FB to show the post to more people, I guess that’s about the best one can do there.

I am thinking of doing Instagram, just for my cover photos.  I have thought about taking down my collections and publishing the individual works for free on Wattpad, but after looking around there, I didn’t have much luck finding a lot of stuff I wanted to read.  I went specifically looking for my friend Steve Moore’s work there, and I didn’t find it with their search functions.  So I wonder how effective that will be for what I write.

I try to “network” with other writers as much as possible.  I will promote authors’ works (assuming they are something I like and read) here on these pages, with FB posts, and in any other way that comes up, and I have a few author-friends who have helped me out as well.  But I don’t think our audiences cross over very much, or at least what I write is not necessarily of interest to their audiences.  I read so broadly and across so many genres that I am happy to promote their stuff; even more, I WANT to suggest and recommend good reads to my friends.  I think that maybe if I could network with some horror authors, it would work better.  I have tried with a couple, but they don’t seem interested in reciprocating.

But the biggest thing I want to do is set up a mailing list.  And I don’t really know how to go about it.  I mean, signing up is easy.  And it seems that putting the widget on the website is not a big challenge either.  But most authors I’ve spoken to who use mailing lists effectively offer a free work, and all I have are mobi’s of my works.  I’d certainly be willing to offer one or both of my short story collections, or even one of my novellas, for free as an incentive to sign up for the list, but as I have not used any of the software (Vellum, Sigil, Calibre) that apparently can generate ebooks in various formats, I don’t know how to get these files to give away.

As a mailing list builds, eventually you have a ready-made list of people who are interested in receiving information about your releases, and maybe, just maybe, you can sell enough books upon release to push your work into some sort of visibility on Amazon.    I think that this sounds like the best way to increasing sales and visibility.

I also plan on giving away both of my short story collections (as they’re both in Amazon Kindle Select and in KU) and I want to try a FB experiment, ask some friends if they’d share the links to the free books, see if I can give away a bunch more than I usually do.  Watch this page for announcements about those giveaways, or if you’re a Facebook friend, watch my feeds there.

Anyway, I’m going to try to break the paralysis in the next month or two, and get this stuff out there for anyone and everyone to read.  If anyone is interested, that is…



2 thoughts on “Publishing Paralysis

  1. Steven M. Moore

    Hi Scott,
    I hate to be depressing, but I don’t have a clue about how to sell books, and I’ve tried a lot of ideas. Seems like one can’t even give away material these days. Wattpad hasn’t done anything for me that I can see, and now I know why! Guess Margaret Atwood has success there because EVERYBODY already knows Margaret Atwood.
    In spite of IAC’s reaction to it, I’ll insist on what I said there: Having a successful book IS like winning the lottery. You mentioned Wool. Entertaining yes, but a bit disjoint–wasn’t it done in installments? But Howey won that lottery. The Martian? Again entertaining if you skip over the boring lessons on potato farming using your own you-know-what as fertilizer. Weir won that lottery too. I followed his lead and offer PDFs free for the asking–not a nibble.
    Non-productive whining, of course. But winning the lottery isn’t likely–there are too many good books and good authors now. Our audiences might be different, but they’re already sated by everyone else’s books. And there just aren’t that many readers anymore.
    You shouldn’t stop writing, of course. First, it’s a lot of fun. Second, if you entertain just one reader with every book, that’s a success (and you’ve entertained me with quite a few). Third, no one has “your voice,” so you’re unique, and those who read your books will know that and maybe pass the word along. Fourth, try some PR and marketing. FB and GR don’t work well, but a campaign from BookBuzz or a similar online PR place can help get your work noticed (they usually have a package that includes a NetGalley period). What hasn’t worked for me might work for you.
    By “end of the world” novel I assume you mean post-apocalyptic. That’s what Wool was. I have one in the works too, inspired not by Howey but a Science News article and growing up in CA. Of course, Survivors of the Chaos and the first part of Sing a Samba Galactica are in that subgenre too. Read a lot of it in my early years. With current political conditions, there might be a big resurgence, so good choice. 😉

  2. Scott Dyson Post author

    I’ve seen enough on IAC to believe that while there are still no guarantees, there ARE things you can do to increase your visibility when releasing books. Though, from what I’m reading lately, those things are getting less and less effective as Amazon tweaks their algorithms to favor their own books and Big 5 books also. (See the latest Konrath post comments section for some discussion of this.) Also it helps if you write in one of those categories with massive numbers of voracious readers, mostly in romance but possibly in a few other genres/subgenres as well. I don’t think either you or I are doing that, though you may be a little closer than I am; SF and Mystery/Thriller seem to have more readers than horror. (I think I need to tack “thriller” onto all my stories in order to get into the “horror thriller” category.)

    In my post-apocalyptic novel, a group of people, including senators and captains of industry, have decided to reboot the human race, like they do in WOOL, and they do it with a virus that has about a 99.8% kill rate. So far I’ve written three sections: one, a group of engineering students and friends who get tipped off and decide to build a shelter to try to ride it out, two, the people invited to the official shelter of those doing the “reboot”, and three, some of the .2% survivors of the initial virus. It’s fun to write, very character driven, but I haven’t been in the frame of mind to write on it lately. You may be right in that it may be time for a resurgence of the subgenre.

    For right now, I’m going to try to get this mailing list up and running a few weeks into the new year. Maybe I should publish the two collections via Smashwords and just offer free coupons for downloads from there. It seems that authors generally use something called BookFunnel to deliver their free ebook files. There’s a cost, but it’s only 20 bucks a year. One author said that MailChimp will allow you to deliver your free books through something on it, as long as you’re not doing too many, because it’s free up to a certain level and then costs a lot. Or something like that.

    So much to learn…

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